Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms.
So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.
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