Lindsey Buckingham Says Fleetwood Mac Had Doubts Over New Buckingham-McVie Album

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45 Years Ago: Little Feat Find Their Voice on 'Sailin' Shoes'

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Warner Bros.

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Bret Michaels Says Poison's Fights Were Always About Music

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Ritchie Blackmore Says He Would Play With Deep Purple Again

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How to Get Started With Paid Search [Free Guide]

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In 2016, 96% of Google's revenuecame from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign?

To help you get started the right way, we're breaking down the basics of how to use paid search below.

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Yes (Anderson, Rabin, Wakeman) Manager Challenges 'The Other Yes Band' to 'Identify Their Key Members'

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Apple asks if the iPhone believes in reincarnation

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Apple dropped another entry in its animated Earth Day shorts series — and this one grapples with a pretty heady concept: Does my iPhone believe in reincarnation? 

The 50-second spot was a tie-in to Apple's participation in the Sustainable Brands 2017 event, which explains the late rollout. The reincarnation angle comes via LIAM, the bot helping to fulfill the company's pledge to stop mining and use a closed-loop supply chain by recycling iPhone parts.    Read more...

More about Apple, Iphone, Sustainability, Liam, and Recycled Materials

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